Instagram plays a major role in how brands connect with audiences today, making it an essential tool to build awareness and foster engagement. If your brand’s Instagram following feels a little underwhelming, there are simple steps you can take to grow your presence.

Brand Image

Cultivating an authentic brand image is rooted in consistency. This involves choices from your account’s username to the tone of voice in your captions and the colors you utilize in graphics. Staying consistent in each aspect of your account results in a strong online presence that connects with the core message of your brand.

Crafting a bold image for your brand on Instagram begins with your account’s basic features. Although simple, these aspects of your Instagram account shape users’ first impressions and are what potential customers will remember. Your username, profile picture, bio and even the link in your profile play a significant role in defining your online branding. Create a memorable username and write a descriptive bio that reflects your brand’s unique persona, keeping in mind that this is the information audiences will recall when they think of your brand or business.

Visual elements of your Instagram content are central to your image. At first glance, your Instagram grid should reflect your brand identity and be distinctive to you. Colors, fonts and visual themes work together to form the image audiences will associate with your username. Make this image true to your brand in tone and theme to attract intended audiences. 

Arc’teryx maintains a consistent, strong visual identity through their Instagram. Images of outdoor activities in extreme conditions with an artistic flare stay true to the company’s high-end, adventurous brand image.

Engaging Content

Engaging content will not only draw users to your profile but also encourage current followers to stay involved with your brand. Allow your brand’s personality to shine by creating content that reflects your core values. Prioritize including the human side of your business, as real people and real stories resonate most and help users to form genuine connections with your brand. 

Gymshark incorporates fitness influencers in their posts and shares relatable graphics that encourage users to repost their content. 

Participate in relevant trends, create relatable posts for your target audience and share user-generated content to foster meaningful engagement. Use a mix of formats, including feed posts, reels, stories and live broadcasts, to connect with audiences in a variety of ways. Consistently publishing content will improve your visibility on Instagram by keeping audiences engaged and encouraging the algorithm to promote your content to more accounts. 

Short-form video keeps attention best, especially when it starts with a compelling hook. Instagram rewards accounts that post reels with increased visibility on explore pages. Bread By Elise, a Norwegian content creator known for her baking content, capitalizes on this by primarily posting reels. Since 2018, Elise’s account has gained over 1 million followers and her reels frequently garner millions of views, such as this video featuring her Cheesy Pull-Apart Garlic Bread. 

Performance Tracking

As you create and upload content, it’s important to track performance as users engage with it. Metrics allow you to understand trends in your content and audience engagement, which help guide you when planning future content.

With so much data available, choosing which metrics to focus on can be overwhelming. Luckily, Meta offers built-in features that make it easier for businesses to monitor their performance over time. Notable data points include audience demographics, engagement trends and content performance metrics such as reach, content interactions, link clicks, page visits and follows.

Monitor these metrics from post to post. An increase in engagement with a specific form of content reveals what resonates best with your audience and what content to create in the future. Tracking your account’s performance will teach you how to utilize the algorithm to your advantage and grow your following.

Agency Expertise

For businesses and individuals juggling many priorities, remaining consistent on Instagram can be a challenge. Marketing agencies can lighten the load by managing engaging content and maintaining regular posting. With expertise in social media strategy and a dedicated team focused on attracting, engaging and analyzing your social media presence, an agency can be a valuable partner in growing your Instagram following. They develop unique strategies aligned with your goals to deliver the best results, so you can focus on everything else.

Cultivating a distinctive brand image through compelling content will increase both engagement and viewership for your Instagram account. Leveraging key data insights can help you refine your strategy to capture audience attention utilizing Instagram’s algorithm. 

Growing followers takes time, and it’s important to remember that not every post will go viral. However, being intentional with your profile and content decisions will help you reach your audience goals. Collaborating with a marketing agency can provide the extra support needed to achieve goals more efficiently, so you can accomplish in months what might otherwise take years.

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Free Resource: Download our 30 Content Prompts That Convert—30 prompts in 30 minutes that build authority, drive engagement, and convert followers into customers.

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