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City of Florence

The City of Florence came to Funk/Levis with an outdated and complicated logo that was no longer satisfying their needs or reflecting their current internal work and their external brand perception. We worked with the city to create an updated logo that more accurately represents the up-and-coming town in Lane County.

Along with the logo, we updated the town’s brand structure and developed a suite of materials the town could use to better reflect who they are to the town’s audiences. The modernized logo proved to create a concise brand perception that exceeded the city’s needs.