The Ultimate Marketing Podcast Guide

The best marketers never stop learning, and the smartest ones learn on the go. Podcasts are the go-to source for sharp strategy, creative inspiration, and real-world lessons from the field.

This guide curates 45 standout marketing podcasts that will help you level up your thinking, sharpen your instincts, and stay ahead of the curve. 

The Pillars: Foundational & Strategic Marketing

Before specializing, marketers must build foundational business acumen that connects marketing to enterprise objectives and value creation.

  • The CMO Podcast with Jim Stengel
    • The show: An unvarnished, realistic look into the minds and responsibilities of the world’s top marketing leaders.
    • Perfect for: Aspiring CMOs and senior strategists seeking to understand the scope of a top-level marketing role.
  • The CEO’s Guide to Marketing
    • The show: A Forbes-backed masterclass on how to speak the language of the C-suite and align marketing with financial goals.
    • Perfect for: Marketers who need to justify budgets and prove their contribution to enterprise value.
  • The Marketing Companion
    • The show: One of the most entertaining and insightful high-level podcasts, focused on the human side of marketing and cultural shifts.
    • Perfect for: Strategists who want to understand the “why” behind consumer behavior, not just the “how” of tactics.
  • How I Built This with Guy Raz
    • The show: Iconic founder stories that reveal invaluable, real-world lessons in brand building, product-market fit, and authentic storytelling.
    • Perfect for: Any marketer seeking inspiration and a richer context for how product, brand, and marketing intersect.
  • Masters of Scale with Reid Hoffman
    • The show: Deconstructs the growth journeys of iconic companies, providing essential context for how marketing must evolve as a business scales.
    • Perfect for: Marketers at high-growth companies who need to anticipate changing business priorities.
  • Marketing Over Coffee
    • The show: A foundational, weekly listen that makes complex marketing topics and new technologies approachable in a casual format.
    • Perfect for: Marketing generalists or specialists needing a reliable, quick overview of the week’s biggest news.
  • Duct Tape Marketing Podcast
    • The show: A venerable institution that teaches a systematic, customer-journey-centric approach to building a coherent marketing system.
    • Perfect for: Marketers at any level who want to master the timeless fundamentals of strategy and execution.

The B2B Playbook: For SaaS, Tech, and Enterprise Marketers

B2B marketing is undergoing a philosophical shift from traditional lead generation to revenue-focused demand generation. These podcasts provide essential perspectives on both sides of this evolving landscape.

  • Exit Five B2B Marketing Podcast
    • The show: Bridges high-level B2B strategy with practical, in-the-trenches advice from a leading industry influencer.
    • Perfect for: Ambitious B2B marketers, from practitioners to CMOs, looking for actionable career growth.
  • FINITE: B2B Marketing Podcast for Tech, Software & SaaS
    • The show: A laser-focused look at the growth strategies and challenges unique to the B2B tech and SaaS industry.
    • Perfect for: Senior marketers in tech who need to stay ahead of industry-specific trends.
  • The Uncensored CMO
    • The show: Unfiltered, candid conversations that peel back the corporate polish to discuss the genuine challenges and politics of marketing leadership.
    • Perfect for: Senior marketers navigating complex organizations who want validation and real-world advice.
  • GTM Live (with Carolyn Dilks & Trevor Gibson)
  • The show: The evolution of Revenue Vitals, now featuring the co-founders of Passetto who cut through GTM noise with honest, modern conversations about what actually drives growth.
  • Perfect for: CEOs, CFOs, and revenue leaders who know traditional GTM is broken and want practical frameworks for unit economics, efficiency, and sustainable growth.
  • The B2B Playbook
    • The show: An intensely practical, step-by-step framework for executing a modern demand generation strategy.
    • Perfect for: Marketers who have bought into the demand-gen philosophy and are asking, “What do I do next?”
  • Stacking Growth
    • The show: Focuses on advanced B2B strategy, including category creation and building a sustainable competitive advantage.
    • Perfect for: Marketers at ambitious companies aiming for market leadership, not just incremental growth.

Building Resonance: The Art of Branding, Storytelling & Creativity

Marketing’s soul lies beyond data and funnels: building brands that connect with human beings. This section explores the creative and strategic dimension of that connection.

  • Akimbo: A Podcast from Seth Godin
    • The show: From marketing’s most influential philosopher, this show deconstructs the culture we operate in to reveal the foundational “why” behind effective marketing.
    • Perfect for: Strategic thinkers who want to understand the core human drivers—status, tension, affiliation—that underpin all marketing.
  • Under the Influence with Terry O’Reilly
    • The show: A masterclass in narrative storytelling that deconstructs the psychology and creative genius of iconic ad campaigns.
    • Perfect for: All marketers seeking creative inspiration and a deeper understanding of why some ideas endure.
  • JUST Branding
    • The show: A standout resource for the “science” of branding, offering deep dives into brand strategy and identity design.
    • Perfect for: Brand managers, strategists, and designers involved in the strategic side of brand development.
  • Brand Master Podcast
    • The show: A resource-rich platform covering the full spectrum of brand creation, from high-level strategy to the details of execution.
    • Perfect for: New and experienced professionals looking for a practical guide on their brand-building journey.
  • The Logo Geek Podcast
    • The show: Fills a crucial niche by focusing specifically on logo design and visual identity, a critical component of brand perception.
    • Perfect for: Marketers who work closely with design teams or oversee visual identity projects.
  • Business of Story
    • The show: Explicitly bridges the gap between creative storytelling and tangible business results.
    • Perfect for: Leaders who need the techniques and justification to champion narrative-driven marketing in their organization.

The Content & Search Nexus: Mastering SEO and Content Marketing

Content and SEO are still inseparable. These podcasts from industry leaders and top tool providers deliver the most credible, actionable insights.

  • This Old Marketing
    • The show: The definitive weekly news and analysis on the content marketing industry from the pioneers who invented the discipline.
    • Perfect for: Content marketing leaders who need authoritative analysis on industry trends and strategic shifts.
  • Content, Briefly
    • The show: An inside look at modern content operations, with tactical advice from leaders at top-tier companies like Shopify and Gong.
    • Perfect for: In-house content marketers who want to learn the playbooks of high-growth teams.
  • Content Inc. with Joe Pulizzi
    • The show: The audio companion to the influential “Content Inc.” model, teaching entrepreneurs how to build a loyal audience first.
    • Perfect for: Content entrepreneurs and startup marketers building a business from the ground up.
  • Ahrefs Podcast
    • The show: A “no-fluff” show on what actually moves the needle in modern SEO, growth, and the practical application of AI.
    • Perfect for: SEO professionals and growth marketers who want actionable insights from a leading industry tool.
  • Search Off the Record
    • The show: Indispensable, “straight from the source” insights into the inner workings and thinking of Google Search.
    • Perfect for: All serious SEO professionals who want a competitive advantage by understanding how Google operates.
  • Crawling Mondays
    • The show: A top-tier video podcast tackling advanced and complex technical SEO topics with world-renowned experts.
    • Perfect for: Technical SEOs and marketers who need to manage or understand the deep nuances of search.

The Digital Frontier: Performance, Social, and E-commerce

Success in these fast-moving channels requires constant learning. This section is for the hands-on practitioner who needs to know what’s working right now.

  • The Digital Marketing Podcast
    • The show: A pillar of the industry, offering a comprehensive, expert-led overview of the entire digital marketing landscape.
    • Perfect for: Marketing generalists or specialists needing to stay current on disciplines outside their own.
  • Marketing School
    • The show: The most consistent source for tactical micro-learning, with unique 5-10 minute daily episodes on what’s working now.
    • Perfect for: Time-crunched marketers who need a continuous stream of actionable tips.
  • The Amy Porterfield Show
    • The show: An institution for B2C marketers and solopreneurs, delivering incredibly detailed, step-by-step systems for turning strategy into revenue.
    • Perfect for: Online business owners and creators who need a “how-to” guide for list building, launching, and digital products.
  • The Marketing Millennials
    • The show: Relatable, in-the-trenches conversations and campaign deconstructions from the next generation of marketing leaders.
    • Perfect for: Marketers who want to know what’s working right now from up-and-coming operators.
  • Perpetual Traffic
    • The show: A long-standing, respected podcast dedicated to cutting-edge paid traffic strategies for Facebook, Google, and beyond.
    • Perfect for: Performance marketers and paid media specialists who need to stay ahead of algorithm changes.
  • Marketing O’Clock
    • The show: The perfect weekly news-format listen to stay informed on platform and algorithm updates without reading dozens of articles.
    • Perfect for: Busy digital marketers who need to efficiently keep up with industry news.
  • Social Media Marketing Podcast
    • The show: The definitive weekly guide from Social Media Examiner for navigating the “ever-changing marketing jungle.”
    • Perfect for: Social media managers and digital marketers needing a reliable mix of strategy and platform tips.
  • Social Pros Podcast
    • The show: A look inside how major corporations like Ford and IBM manage and scale their social media presence.
    • Perfect for: Marketers at larger companies or those who want to learn enterprise-level social media strategy.
  • eCommerce Fuel
    • The show: Sophisticated, peer-level discussions on the advanced challenges of scaling a 7-figure+ e-commerce business.
    • Perfect for: Experienced e-commerce owners and operators, not beginners.
  • The Unofficial Shopify Podcast
    • The show: A critical, platform-specific resource for any brand looking to optimize and grow on Shopify.
    • Perfect for: E-commerce marketers and merchants using the Shopify platform.
  • My Wife Quit Her Job Podcast
    • The show: An excellent source of motivation and actionable, bootstrapped tactics for early-stage e-commerce entrepreneurs.
    • Perfect for: Aspiring entrepreneurs and those just starting their online store journey.
  • Limited Supply
    • The show: A top under-the-radar pick for high-level insights into the modern DTC playbook from two of the sharpest minds in the space.
    • Perfect for: DTC operators and brand builders interested in advanced customer acquisition and brand strategy.

The Vanguard: Technology, Data, and Human Behavior

AI, data, and behavioral science are shaping marketing’s future. These podcasts explore both the practical “how” and the foundational “why” of these transformative forces.

  • Marketing Against the Grain
    • The show: Get a fly-on-the-wall view of the unfiltered debates and real-time experiments shaping modern go-to-market strategy.
    • Perfect for: Marketers tired of corporate jargon who want to hear what top execs really think about timely trends.
  • The Marketing AI Show
    • The show: The definitive strategic guide for leaders on how to pilot, adopt, and scale AI responsibly and effectively.
    • Perfect for: CMOs and marketing leaders who need to build an AI roadmap, not just chase the latest tool.
  • The Prof G Pod with Scott Galloway
    • The show: A brutally honest, macro-level analysis of business, tech, and the economy that provides the essential context for your marketing strategy.
    • Perfect for: Marketing leaders who need to connect their work to the bigger picture and hold their own in the boardroom.
  • MarTech Podcast
    • The show: A daily deep dive into the marketing technology landscape, exploring specific tools and strategies in bite-sized episodes.
    • Perfect for: Marketing technologists, operations professionals, and data-driven marketers who need to stay current.
  • Everyday AI
    • The show: Your essential daily briefing on the latest AI news, tools, and practical applications to keep you from falling behind.
    • Perfect for: Any marketer feeling overwhelmed by the pace of AI who needs a quick, practical way to stay informed.
  • Nudge
    • The show: Turns complex behavioral science and psychology into short, practical marketing “nudges” you can test immediately.
    • Perfect for: Marketers, product managers, and UX pros who want to apply the science of influence.
  • Hidden Brain
    • The show: Masterful storytelling that reveals the unconscious patterns, cognitive biases, and hidden forces that shape human behavior.
    • Perfect for: Strategists and brand marketers who want to create more empathetic and effective work by understanding human nature.
  • The Brainy Business
    • The show: A perfect bridge between deep behavioral theory and business, making complex psychological concepts simple and actionable for marketing.
    • Perfect for: Marketers who want to apply behavioral economics to improve pricing, sales, and customer experience.

Did we miss one of your favorites or an under-the-radar marketing podcast gem? Drop us a line at info (a) funklevis and we’ll get it added!

Happy listening!

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