Organic traffic should be the foundation of any online brand, and we love working with clients to increase their organic rankings and referrals from Google, ChatGPT, Perplexity and Bing.

When providing SEO, GEO (generative engine optimization) and content strategies, we’re committed to delivering content that aligns with your brand identity and drives real business outcomes. To achieve this, we combine your unique brand attributes and expertise, competitive analysis and customer research to ensure your brand is authentically represented while effectively engaging your target audience.

Proven SEO Expertise in a Dynamic Landscape

The SEO landscape is evolving faster than ever with the integration of AI overviews, conversational search, and the proliferation of AI-generated content. Our team has been performing SEO since before “Google” became a verb, and we continue to adapt to stay ahead of these changes. 

While traditional SEO remains essential, we now optimize for the complete search ecosystem, including AI-powered platforms that are reshaping how users discover information. This evolution means your content needs to perform across both traditional search engines and emerging AI-driven search experiences.

At the end of the day, it’s less about using the latest tools and more about creating content that truly meets your prospect’s needs and delivering it in a way that aligns with your brand.

Beyond Traditional SEO: Optimizing for AI-Powered Search

As search behavior evolves, we’ve expanded our expertise to include optimization for AI-driven platforms and answer engines. This comprehensive approach ensures your brand maintains visibility across all search touchpoints:

• AI Optimization (AIO) / AI Search Optimization (ASO) – Strategic optimization for AI-powered search experiences like Google AI Overviews and other conversational interfaces. Focuses on structuring content so it surfaces naturally when users ask questions, blending SEO, AEO, and GEO tactics to meet the demands of AI-driven discovery.

• Answer Engine Optimization (AEO) – Optimizing content to be featured as direct answers in AI-powered search tools, focusing on clear, authoritative responses that AI systems can easily reference and cite.

• Generative Engine Optimization (GEO) – Comprehensive strategy to ensure your brand is recognized, referenced, and portrayed positively across generative AI platforms like ChatGPT, Perplexity, and emerging AI search tools.

This integrated approach means your content works harder, capturing attention whether someone searches traditionally or asks an AI assistant for recommendations.

Winning in the New AI Search Landscape

The shift toward AI-powered search isn’t just changing how people find information—it’s creating new opportunities for brands willing to adapt their strategies. Here’s how we help our clients succeed in this evolving ecosystem:

• Cross-Platform Content Strategy – We develop content that performs across traditional search engines and AI platforms simultaneously, maximizing your investment and reach.

• Strategic Digital PR & Community Engagement – Since AI engines heavily cite sources like Reddit, LinkedIn, and industry publications, we help you build authentic relationships and establish thought leadership where it matters most.

• Advanced Technical Implementation – From semantic HTML structure to schema markup optimization, we ensure your content is easily digestible by both search engines and AI systems.

• AI Visibility Monitoring & Optimization – Using cutting-edge tools, we track your brand’s presence across multiple AI platforms and continuously optimize your strategy based on real performance data.

• Integrated Brand Building – We work across channels to ensure your brand is mentioned positively and frequently across the web, building the authority that AI systems recognize and trust.

Driving Conversions, Not Just Traffic

We truly believe in and focus on not just driving traffic to your site, but on converting those visitors into future loyal customers. From understanding search and keyword intent to optimizing every stage of the sales funnel, we create an SEO strategy that is tailored for growth.

Our approach combines both quantitative and qualitative data, tapping into voice-of-customer insights to optimize everything from landing pages to calls-to-action. By addressing the motivations and needs of your audience, we expect and demand our SEO efforts deliver maximum ROI.

SEO Solutions Tailored to Your Industry

Every industry has its own search challenges and opportunities. At Funk/Levis, we tailor SEO strategies to match how your audience searches, engages, and makes decisions.

We’ve helped businesses across diverse sectors improve their organic rankings and drive measurable results, including:

• Healthcare & Medical Practices – Expanding patient acquisition through local search visibility.
• Education & Non-Profits – Driving enrollment and engagement while maintaining compliance.
• Professional Services – Strengthening authority and visibility in competitive markets.
• E-commerce & Retail – Enhancing product discoverability and optimizing for conversions.
• Manufacturing & Trades – Connecting B2B buyers with high-value, technical content.
• Financial Services – Building trust and generating qualified leads through targeted strategies.
• Real Estate & Hospitality – Capturing location-based search intent and increasing bookings.

Whether you need local SEO, technical improvements, or a content-driven strategy, we create solutions designed for your industry’s unique search landscape.

Let’s Craft Your SEO Success Story

We’d love to help your business succeed online. Contact our Oregon-based SEO team today for a quick consultation on how we can drive positive outcomes through professional search optimization solutions.