Willamette Family
Willamette Family, a leader in wellness and recovery services in Lane County for over 60 years, sought to enhance their brand through an extensive look and feel redesign, website update, and improved communications materials. Our goal was to create a new brand identity that was both distinctive and contemporary, incorporating a new standard design, updated color palette, and new font guidelines. We developed a new look and feel package and applied the design elements to all new marketing and communications materials.
Our team reviewed Willamette Family’s existing website, content, image library and marketing strategies to align the new redesign with their core brand elements. We identified gaps and opportunities for improvement, developing an outline of the website’s needs. We then designed a simplified, user-friendly website, including new on-site photography that reflected the updated brand and communicated more effectively with various audiences.
We continue to support Willamette Family with branded materials across all of their marketing and communications efforts, helping them connect with their audiences in a clear, approachable manner. Recent projects included designing their 60th Anniversary event marketing materials, their 2023 annual report, and new building signage.
