John Procopio

John Procopio is a dynamic digital marketing strategist with over two decades of experience in ecommerce, SaaS, and content marketing. Launching his career at the dawn of the Web 1.0 era, John has driven measurable growth for over 60 organizations across a variety of industries. He has achieved impressive wins leading marketing efforts at tech companies and marketing agencies, providing him with a comprehensive understanding of delivering real value.

With a deep grasp of human behavior, John excels at unlocking possibilities for businesses, their customers, and the team. He leverages analytics, customer data, and research to uncover actionable insights and craft strategies that resonate with audiences and drive growth. His blend of behavioral psychology and technology informs his approach to seamless user experience, conversion optimization, and marketing campaigns, all aimed at driving increased bottom lines.

Outside of work, John enjoys life with his wife, teenage daughter, and their eager English Cocker Spaniel, Hazel. Still in her puppy phase, Hazel brings daily adventure (and the occasional chaos) to family life. She hasn’t made her office debut just yet, but that day’s coming.

John mentors entrepreneurs through organizations like SCORE. He holds a Bachelors in Psychology and a Master’s in Organizational Psychology, bringing a unique, people-centric perspective to guiding marketing strategy for clients.