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Brand Design

We know how to get to the heart of who your company is to develop an authentic brand identity and competitively position your marketing efforts.

When designing a brand, we strive to define, differentiate and dramatize. We first work to identify each client’s unique brand and use that as a base for creating individualized and unique marketing materials.

BRAND STRATEGY

People care about who you are just as much as they care about what you do. Being able to tell your brand’s story effectively involves intentionally and thoughtfully connecting the personality and position of your brand to the concerns and needs of your audience. By defining your brand’s foundational elements, we create a standard to guide all your marketing efforts and strategically position your brand for success.

NAMING

Naming your organization, company or product is something you want to get just right. It connects with your audiences and stands out in their minds. We actively work to develop a name that truly reflects who you are, what you do and why people should care.

LOGO DESIGN

We have more than 40 years of experience designing brand identities. Many of the logos you see every day throughout Eugene and the Northwest have been created by our team. We are skilled at bringing your business to life through an engaging logo that stands the test of time and changing trends.

BRAND LAUNCH

When the time comes to introduce your new brand, we will work with you to develop a strategic plan with tactics intended to successfully generate interest and awareness for your brand’s identity.

BRAND MANAGEMENT

Maintaining the integrity of a brand starts with understanding the consistency of communication. In other words, what it is and why it exists in the world. As responsible stewards of your brand, we are passionate about creating campaigns and marketing materials that align with your brand and ensure it maintains its core while adapting to an ever-changing communications landscape.


Sample Work

City of Florence

The City of Florence came to Funk/Levis with an outdated and complicated logo that was no longer satisfying their needs or reflecting their current internal work and their external brand perception. We worked with the city to create an updated logo that more accurately represents the up-and-coming town in Lane Read More

Mushroom Science

The Funk/Levis team has worked with multiple generations of the Mushroom Science family for over 20 years in both their professional and retail lines. Our team started working with Mushroom Science to establish a branded and professional look for the organization with a new logo, design for their trade show Read More

Lane County Health & Human Services

Our partnership with this more than 800 person and 10 division department of Lane County has been extensive, effective and valued. We have worked to brand efforts, create engaging materials, and create strategic outreach materials including videos, podcasts and webpages. Our efforts have been targeted to both internal and external Read More

The Corvallis Clinic

We have been the agency of record for The Corvallis Clinic for several years doing all sorts of projects to help this multi-specialty clinic compete in a regional market against a much larger competitor. We have done in-depth research, created award-winning campaigns, consistent marketing materials, wayfinding, strategic communications and much Read More

OEBB

Oregon Educators Benefit Board (OEBB) hired our team to help brand and differentiate their statewide health, wellness and benefits organization. We rebranding the organization and then were tasked with creating engaging materials to be distributed to members statewide. We have developed five years of benefit materials for this organization including Read More

UWSWCD

After an extensive RFQ process, we were hired to be the strategic partner for the Upper Willamette Soil & Water Conservation District, a small and virtually unknown public agency in the area. The agency is engaged in the protection of the environment in a portion of Lane County. They were Read More

Fisherman’s Kitchen

Fisherman’s Market has been an institution in the Eugene culinary scene for over two decades. The fish restaurant and seller built a reputation as one of the best seafood establishments in the Pacific Northwest. With an ever expanding customer base and an appearance on the popular television show – Diners, Read More

City of Beaverton

The City of Beaverton had engaged in a very public and failed attempt to annex a large corporation into its city limits, which created a negative perception of the city. During this time, the city had grown from a suburb of Portland to an economic powerhouse with a redeveloped downtown Read More

Women’s Care

Supporting the health and wellness of women throughout Eugene and Springfield, Women’s Care physicians and staff work to provide the highest level of care for all of their patients. Women’s Care hired Funk/Levis to create new branding and develop a strategic plan for advertising and marketing the practice. We’ve worked consistently Read More

Timber Products

Timber Products produces a variety of wood products through their sustainable manufacturing. They came to us looking to create consistency across their marketing materials, update their brand to connect with new audiences and drive their Read More

Financial Freedom

Financial Freedom, a comprehensive wealth management and planning firm, was looking to position itself for growth and expansion into new markets. Our team was hired to partner with the firm to create a new brand identity that would match the organization’s values and help propel their Read More

Lane Community College

Lane Community College, a client of Funk/Levis for more than three decades, entrusted our agency to provide comprehensive marketing services for its 2020 bond measure. This included leading both an information and advocacy campaign. Founded in 1964, Lane Community College is a pillar of our community. Our partnership with the college Read More